Our nordic climate brings out the best in oats
Just because Finland is located right on the Arctic circle, this does not mean that nothing grows here. Quite the contrary – oats in particular love bitterly cold winters and draw all their energy from short, intense summers.
The taste of arctic purity
Clean water, pure air and the midnight sun all contribute to the extraordinary quality of our oats. And this is not only evident from the golden yellow colour of the oat grains, you can also taste it in the nutty flavour.
North of the Arctic circle, the sun does not set from May onwards – this is the start of the so-called polar day.
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WHY A POLAR DAY LASTS SEVERAL MONTS
North of the Arctic circle, the sun does not set at all between May and August, and further in the south of Finland it remains visible on the horizon almost 24 hours a day during June and July. This is the famous midnight sun that is caused by the tilt of the earth’s axis in relation to its orbit around the sun. These nights, almost as light as day, are grouped together as a single day and collectively called the polar day. During this time, the sun is a reddish-yellow colour that bathes the whole world in a breathtakingly warm light that is simply perfect for night-time adventures.
The coldest temperature recorded in Finland to date was measured on 29 January 1999 in Kittilä at -51.5 °C.
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BITTERLY COLD, YET STILL POPULAR
The municipality of Kittilä is located in Northern Lapland, about 200 kilometres north of the Arctic circle. This region is one of the most popular tourist destinations in Finland – especially in winter, thanks to the average annual temperature of -1.1 °C and the world-famous winter sports centres of Levi and Ylläs. Incidentally, up here in the north you have the best view of the famous northern lights – for example, from the Levi Igloos. These 12 luxurious igloos with glass ceilings are located on the Utsuvaara fell, 10 kilometres from Kittilä. Some claim that these igloos give you a front row seat for the most spectacular natural light show in the world.
But of course, a nutty taste alone is not enough for us, which is why selected wild berries add a fresh vitamin kick, flavonoids, minerals and antioxidants to our oatmeals and biscuit bars – and a special taste experience to the palate.
Finland has more than 180,000 lakes with pristine water quality. For people and for nature.
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WATER AS FAR AS THE EYE CAN SEE
If you travel through the Finnish countryside in summer, you will soon notice that there are two colours that dominate: green and blue, forest and water. And with a total of 188,000 lakes, this is no surprise. The real surprise is seeing how clean all these lakes are and how carefully the Finnish people treat this resource. Although, it’s actually quite understandable, since water is also a source of livelihood for many. Not only is this a fishing area and tourist destination, it is also a drinking water reservoir for people and nature.
It’s delicious and it’s healthy
Our whole-grain products can help you maintain a balanced diet without effort. That’s because our instant oatmeals and biscuit bars contain plenty of natural nutrients and dietary fibres. Complemented with berries, you can enjoy snacks that are both healthy and delicious. But don’t believe us – try it for yourself.
Be like the Finns – oats make a meal any time of the day
This nice thing about oatmeal is that it always tastes good. Whether it’s a delicious start to your day, an energy boost between meals or a post-exercise top-up, our instant oatmeal and biscuit bars are always a great choice when it comes to maintaining a healthy, uncomplicated diet.
About 65 percent of Finland is covered in forest. Even Helsinki has large forests, some of which are protected.
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IT DOES NOT GET GREENER THAN THIS
Wherever you look, pine, spruce and birch trees cover the Finnish landscape. No wonder the soul of the Finnish people has always been connected to the forest. Because besides good air, the wealth of trees also contributes other goodness – the soothing green colour, the soft noise of the leaves that sounds like music, the forests that provide shelter and peace, the relaxation from a walk in nature. And what’s more, besides hunting, you can collect mushrooms and berries here too. No wonder the forest is an integral part of Finnish life.
See for yourself what we make from oats – tasty oatmeals, biscuit bars in various flavours and handy portion sizes for when you’re on the go. As always, the obligatory purity of the Arctic is a given.